ABOUT US
We’re physicians, moms, and surfers driven by a deep passion for health, longevity, and staying active.
Founded by Dr. Brit Reis and Dr. Rachel Coel, during unofficial “board” meetings where we shared waves and ideas, NovaFit was born from a simple but powerful idea: to create a virtual medical clinic that inspires a lifelong love of movement and well-being in young people.
We created NovaFit to make expert-led care more accessible—especially for teens and young adults navigating weight, nutrition, and wellness. Our goal is to help teens and young adults feel better in their bodies, move more confidently, and grow into strong, healthy adults.
Through our Virtual Clinic, we’re bringing practical, physician-guided support into homes across the country—with a focus on real results, not temporary fixes.
Dr. Rachel Coel
MD, PhD, FAAP, CAQSM, DABOM
Dr. Rachel Coel is triple board-certified in pediatrics, sports medicine, and obesity medicine. She’s been recognized as a Honolulu Magazine “Top Doctor” every year since 2015.
She specializes in exercise, nutrition, injury prevention, and healthy lifestyles for both children and adults. She is an Associate Professor of Pediatrics at the University of Hawai’i John A. Burns School of Medicine and serves as a team physician for University of Hawai’i, Hawai’i Pacific University and Hawai’i’s high schools. A Kailua native and Punahou graduate, Dr. Coel earned her MD/PhD from the University of Illinois and completed medical training at Children’s Hospital Los Angeles and the University of Colorado.
Outside of work, she enjoys surfing, outdoor sports, dessert, and time with her husband, kids, and goldendoodle.
Dr. Brit Reis
MD, FAAP, DABOM
Dr. Brit Reis is a board-certified pediatrician and obesity medicine specialist. She earned her medical degree from Weill Cornell and completed her residency and chief residency at Johns Hopkins Hospital.
Dr. Reis serves on the clinical faculty at the University of Hawai‘i’s John A. Burns School of Medicine and teaches at UH Mānoa and Hawai‘i Pacific University. Named a Honolulu Magazine “Top Doctor” for 10 consecutive years, she’s known for her compassionate, body-positive care and whole-person focus on nutrition, sleep, movement, mental health, and performance.
What do those letters after our names mean?
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American Board of Obesity Medicine Diplomate
This certification signifies specialized knowledge and expertise in the comprehensive management of obesity, including areas like weight loss strategies, nutrition, exercise, and behavior modification. We are board certified and trained to develop individualized treatment plans that may involve medication, lifestyle changes, and other therapeutic interventions. We maintain our board certification with regular studying.
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Certificate of Added Qualification in Sports Medicine
This is a branch of medicine focused on the prevention, diagnosis, treatment, and management of injuries related to sports and exercise.
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Fellow of the American Academy of Pediatrics
We are board certified pediatricians who specialize in the physical, mental, and social health of children and teens. We maintain our certification with regular studying.
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Doctor of Medicine
It is a designation that indicates someone who has completed medical school. To be an MD, you must finish four years of medical school and receive another three years of training through residency.
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Doctor of Philosophy
It is an academic degree that signifies the completion of a rigorous research-oriented program in a specific field of study. While PhD is not typically used in the medical field, it can be obtained by medical professionals who pursue research careers.